Google, GetYourGuide, Viator and TripAdvisor land in one queue, negatives first, each review arriving with the reply already written in your voice and in your guest's language. Three of those four have no reply API. That is exactly where every other review tool stops.
No card, no call, no demo to book. Open Viator and count the replies under the biggest operator in your city. We counted four of them over 90 days: 0%, 1%, 1%, 7%.
Google
GetYourGuide
Viator
Tripadvisor
Each one has its own login, its own rules, its own reply window. And the guest who wrote the review has already gone home. The one reading it hasn't booked yet.
Four loginsGoogle, GetYourGuide, Viator, TripAdvisor — each with a different reply flow.
The blank pageForty reviews, five languages, all starting from an empty box. On a day with departures, it simply does not happen.
Generic replies"Thank you for your feedback" x100 reads like a bot and helps no one book.
Rules you'll missGetYourGuide won't post replies under 12 words or that name the platform. Easy to trip.Sign in with Google. GuideReply reads your reviews and the replies you've already posted, then learns how your team sounds.
Sign in with GoogleEvery new review gets a reply that matches your tone, written in the reviewer's own language. Positive or negative, it's ready when you are.
EN · DE · ES · FR · IT · PT · BRGoogle posts in one click, or automatically for 5★. For the other three, a browser extension you install once opens the portal on that exact review with your reply already in the box. Nothing goes public until you press the portal's own send button.
Most review tools stop at Google. Your bookings don't.
GetYourGuide, Viator and TripAdvisor never opened a reply endpoint, so no software can post for you. Ours opens the supplier portal on the review with the text already written. That is the whole gap, and it is the part that moves bookings.
It reads the replies you've already written and matches them. The more you edit, the closer it gets. Not a generic template, your team.
Every negative review gets answered, plus a healthy share of positives. Not a blind auto-reply to everything, which research links to lower revenue.
Cornell research found a response rate around 40% is the sweet spot. Replying to nearly everything correlates with lower revenue — it reads as automated and dilutes the reviews that matter. GuideReply prioritizes every negative review and a smart fraction of the positives, so your responses stay human and your ratings keep climbing.
GuideReply started as an internal tool at an operator running daily departures in Europe. It answers 79% of their reviews. The four biggest brands on the same Viator listings answer between 0% and 7% — we counted, over 90 days. It went live in July. In the two months since, it has answered 179 reviews on the products we measure, including 21 of the 22 negative ones.
And the part we will not dress up: no one can promise you a ranking bump on an OTA, and we won't. What research supports is simpler and stronger: responding earns you more and better reviews, and volume is what the booking systems reward. GuideReply makes responding effortless so you actually do it. We'd rather cite a study than invent a quote.
They're built for dental chains and car dealers, sold by a sales rep, on an annual contract. You run tours.
| GuideReply | Typical platform | |
|---|---|---|
| Built for | Tour & experience operators | Generic multi-location SMB |
| GetYourGuide & Viator | Yes — prefilled replies | Google only |
| Pricing | On this page | "Book a demo to find out" |
| Contract | Monthly, cancel in a click | 12-month, often prepaid |
| To get started | 5 minutes, self-serve | Sales call + onboarding |
| If it doesn't work out | 30 days, refunded by email | You're in until renewal |
Forty replies written by hand, across four portals, in five languages, is most of a working day. Every month. That is the thing this replaces.
Founding offer · first 10 operators
€99/month for your first 12 months
The reason is not marketing: I set up each account by hand and sit with you on the first batch of replies, and ten is what I can do properly.
Tell us where your guests review you and we'll count them ourselves. Within 24 hours you get your own number: how many are unanswered, how many of those are negative, your response rate against the 40% sweet spot, and three replies written in your voice on your real reviews. No account, no card, and nothing to cancel afterwards.
Your numbers land within 24 hours. Don't want to wait? Connect Google and watch GuideReply draft five replies on your own reviews, in about two minutes.
Connect Google & see it now →Tomorrow's reviews are already on their way. Start with your own number, free, and see the replies before you pay a cent.
Count my unanswered reviews